Episode 60 | Perfect Discrimination – Pricing for Profit Part 1

Welcome back to our Elevate Weekly Video Series.


In the last episode, we explored some of the complexities of B2B selling and how this impacts the consumer decision-making process. If you missed this, I’ve included the link for you here.


Travel company Flight Centre was recently under attack in the media for using this strategy.

You may not have given this too much thought before, but you come across price discrimination in your travels every day.


Today we dive in and take a look at the 3 levels of price discrimination.


Can you use price discrimination to capture segments of the market that you aren’t getting now?


Check out this week’s video to find out more. As always, if you have any questions please don’t hesitate to reach out to me.


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