Episode 59 | Art or Science? Unlocking Consumer Decision Making – Part 2
Welcome back to our Elevate Weekly Video Series.
In last week’s episode, we looked at the consumer decision-making process and the five progressive stages that the typical consumer goes through when making a purchasing decision. If you missed this, I’ve included the link for you here.
Dealing with a consumer in a retail market is quite a different scenario to selling to organisations in a business to business environment.
In this second part of Unlocking Consumer Decision Making we explore some of the complexities of B2B selling and how this impacts the consumer decision-making process.
Check out this week’s video to find out more. As always, if you have any questions please don’t hesitate to reach out to me.
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