Episode 46 | To Spend or Not To Spend? – The Marketing Paradigm
|Welcome back to our Elevate Weekly Video Series.
Last week we explored the concept of The 20 Mile March and how you can leverage this in your business for consistency in strategy execution. If you missed this, I’ve included the link for you here.
Today’s episode centres around a question I get asked almost on a weekly basis…
How much should we be spending on marketing?
There’s a rule of thumb we’ve all heard that you should spend about 3% of turnover or thereabouts on marketing, but is that the right number?
Check out this week’s video to find out more. As always, if you have any questions please don’t hesitate to reach out to me.
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