Episode 39 – Dare to be Different – Sustainable Competitive Advantage

Welcome back to our Elevate Weekly Video Series. This week we’re up to Episode 39 of our series. Last week, we turned the financial model on its head by starting with the end in mind, specifically the bottom line. If you missed the episode, I’ve included the link for you here.


In today’s episode, we take a closer look at sustainable competitive advantage.

With competition in business today being tougher than it has ever been, finding a genuine competitive advantage can be difficult.

What’s your value proposition or distinctive capabilities?
Why do your customers buy from you?

Check out this week’s video to find out more. As always, if you have any questions please don’t hesitate to reach out to me.



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