Episode 34 – Unlocking Volume – Customer Product Penetration

Welcome back to our Elevate Weekly Video Series. This week we’re up to Episode 34 of our series. Last week we looked at the number one challenge for small medium businesses, focus. If you missed the episode, I’ve included the link for you here.


In this episode, we explore a simple concept you can use to drive growth and sales volume.

The easiest, most efficient, most effective use of your efforts and resources, your stock, your cash, your sales people – is in selling existing products to existing customers. 

What level of product penetration do you actually have with your existing customers? 

Check out this week’s video to find learn more. As always, if you have any questions please don’t hesitate to reach out to me.



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