Episode 32 – The Road to Growth – Understanding Ansoff

Welcome back to our Elevate Weekly Video Series. Last week we looked at ways to ensure follow up isn’t falling down in your business. If you missed the episode, I’ve included the link for you here.


Most business owners are looking for growth. Successful business people get the concept that if you’re not growing, you’re likely going backwards. There are a number of different ways to skin the growth cat, whether we’re talking organic growth or through a merger or acquisition.

In this episode, we take a look at the Ansoff Matrix, this tool has been in use for more than 60 years and is a quick and simple way of thinking about the risks of growth.

Are you making strategic decisions based on instinct and gut feel, rather than a solid process of weighing up the various growth opportunities that are available to you?

Check out this week’s video to learn more. As always, if you have any questions please don’t hesitate to reach out to me.



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