Episode 21 – Creating Value – Understanding Your Customer Journey

Welcome back to our Elevate Weekly Video Series. Last week we focused on running effective meetings. Meetings done well, can be the lever to rapid progress. Done poorly, they can simply be a time suck and a drain on productivity.  If you missed it, you can catch up here.

Today I want to talk about customer experience, or more specifically the customer journey.

Your customer journey is essentially a roadmap detailing how a customer becomes aware of your brand, their interactions with your brand – and then beyond. It’s not just a transaction, it’s the full experience of being a customer.

Let’s take a look at how you might go about mapping your customer journey. As always if you have any questions, please reach out to me.


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