Episode 18 – Narrow Up, Scale Up – Core Customer Focus

Welcome back to our Elevate Weekly Video Series. Last week we looked at a simple but powerful way to map out your business model called the Business Model Canvas. If you missed it, you can catch up here.


More often than not, the single greatest barrier to growth and progress in business is a lack of focus. This lack of focus can cover a lot of areas, but today I want to talk about customer focus.

And by that I mean, focusing on your core customers.

If I asked you right now, who is your core customer and what do they look like, would you be able to tell me? Or are you and your business not too clear on that?

In the video below, I am going to take a look at a practical approach to helping you decide who your core customer or customers are, and how to bring focus. Check it out, and reach out if you have any questions.



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