Episode 17 – Business by Design – The Business Model Canvas

Welcome back to our Elevate Weekly Video Series. Last week’s video was in response to a question I received about how to set KPIs in a business context. Pretty much every business owner would agree on the benefit of using KPIs, but not as many are quite so clear on how to determine and measure them effectively. If you missed it, you can catch up here.


Today we’re going to look at a simple but powerful way to map out your business model.

This tool is widely known as the Business Model Canvas. The canvas can be used to design a new business model or map your existing one, but also to challenge your current thinking around your business and the way it works.

This is a model we often use at a strategic level with our clients and it’s amazing the constructive progress that can be stimulated under this structure of thinking.

Check out the video below, and please let me know if you have any questions. Otherwise, I will see you next week for Episode 18.



If you’re not on our mailing list, you’re missing out! Make sure you sign up below to receive our weekly videos straight into your inbox.

Subscribe now

Enter your details below to receive a weekly video straight to your inbox.
  • This field is for validation purposes and should be left unchanged.